Notice: This text’s statistics come from third-party sources and don’t characterize the opinions of this web site.
Though Thailand is historically a nation of tea drinkers, the nation has a burgeoning espresso trade. Though gross sales and development have been hampered by the Covid pandemic and subsequent lockdowns and restricted actions, the market is anticipated to select up once more and outpace its pre-Covid ranges.
Most information relating to Thailand’s espresso market dates to 2019 since this was the final full yr earlier than Covid, so it supplies priceless perception into what folks can count on this yr and in future years. Beneath, we have now included 15 espresso consumption statistics in Thailand.
The 15 Espresso Consumption Statistics & Info in Thailand in 2022
- The Thai espresso market has income totaling simply over $3 billion.
- The espresso market is price $45.45 per particular person.
- Espresso consumption in Thailand doubled between 2009 and 2019.
- Thailand consumes 0.18 kilograms of espresso per particular person.
- The typical worth of a cup of espresso in Thailand is $2.29.
- Latte costs differ from $0.98 to $3.77 in Bangkok.
- The moment espresso market is valued at $2.175 billion.
- The tea market nonetheless has larger revenues than the espresso market, though the hole is closing.
- The recognition of tea is slowing additional improvement of the espresso market.
- The typical particular person consumes 300 cups of espresso a yr in Thailand, half that of Europeans.
- The primary Starbucks in Thailand opened in 1998.
- Café Amazon at the moment has 2,600 shops and stands.
- The espresso market is anticipated to develop at greater than 10% every year for the subsequent 3 years.
- The premium espresso market is anticipated to double in measurement within the subsequent 5 years.
- Wawee goals to open 1,000 newly franchised shops within the subsequent 5 years.
Scorching Drinks and Espresso
1. The Thai espresso market has income totaling simply over $3 billion.
Thailand has a inhabitants of roughly 70 million folks, which is barely lower than Vietnam’s 97 million however greater than double Malaysia’s 32 million. The inhabitants is chargeable for espresso market revenues totaling $3.185 billion in 2022. The US has the best espresso market income, with its 330 million folks giving revenues of $85 billion in the identical interval.
2. The espresso market is price $45.45 per particular person.
Considering the full income worth of the market and the nation’s inhabitants, which means the market is price a median of $45.45 per particular person. The US has a bigger inhabitants, however in addition they spend extra per capita than Thailand. The US has a per capita income worth of greater than $250 per head or 5 occasions the quantity.
3. Espresso consumption in Thailand doubled between 2009 and 2019.
Thailand historically prefers tea over espresso, particularly as a result of tea kinds a significant a part of the Buddhist life-style, and most of the people in Thailand apply Buddhism. Nevertheless, whereas tea would possibly stay a extra standard beverage than espresso, espresso is gaining in reputation. In 2019, the nation’s inhabitants consumed the equal of 1.4 million luggage of espresso. In 2009, this determine was simply 0.7 million, or half the quantity.
4. Thailand consumes 0.18 kilograms of espresso per particular person.
It takes roughly 10 grams of floor espresso to make a cup of brewed espresso, espresso, or espresso-based drink, though some desire their coffees stronger and a few weaker. The Thai folks eat roughly 0.18 kilograms of espresso per particular person every year. In 2018, this determine was as excessive as 0.61 kilograms per particular person however was solely 0.07 kilograms per particular person in 1995.
5. The typical worth of a cup of espresso in Thailand is $2.29.
Espresso costs differ around the globe with the costliest being present in South Korea and costing $7.77 a cup. In Iran, one other nation of conventional tea lovers, you’ll solely need to pay $0.46 per cup. Thailand falls someplace between these two figures, however on the decrease finish of the dimensions, with the typical value of a cup from a espresso store or café costing $2.29.
6. Latte costs differ from $0.98 to $3.77 in Bangkok.
Espresso costs don’t simply differ around the globe, they’ll differ considerably in Thailand itself, and nowhere is that this extra pronounced than within the capital of Bangkok. You may pay as a lot as $3.77 for a latte in Starbucks however as little as $0.98 for a latte from a roadside stand.
7. The moment espresso market is valued at $2.175 billion.
Though espresso outlets and specialty coffees are on the rise, prompt espresso stays the most well-liked espresso supply methodology. The moment espresso market alone is valued at $2.175 billion. Though these figures come from totally different sources, assuming the general espresso market has revenues of $3 billion, which means 72% of the espresso market worth comes from prompt espresso sources.
8. The tea market nonetheless has larger revenues than the espresso market, though the hole is closing.
In complete, the new drinks market in Thailand is price $9.47 billion. This contains the tea market, espresso market, and sizzling chocolate market. The tea market alone is price $5.65 billion, and though that worth isn’t lowering, tea’s sturdy maintain over the new drinks market is being diminished by the rise within the espresso market’s complete income.
9. The recognition of tea is slowing additional improvement of the espresso market.
In Buddhism, tea is taken into account an assist to meditation and can be drunk to assist alleviate emotions of starvation and to clear the thoughts. It has shut ties to the Buddhist lifestyle, and the vast majority of adults in Thailand are practising Buddhists, which implies that tea stays standard. Whereas that is considerably slowing the unfold, espresso is changing into more and more standard each as prompt espresso for at-home preparation and consumption and likewise in specialty espresso outlets.
10. The typical particular person consumes 300 cups of espresso a yr in Thailand, half that of Europeans.
Espresso consumption is on the rise. In actual fact, figures counsel that 15% extra espresso is being consumed within the nation yearly and the typical particular person now consumes 300 cups every year, which is lower than one a day. Nevertheless, Thailand nonetheless has some method to go to catch Europe, the place the typical particular person consumes 600 cups per yr. The Japanese eat roughly 400 cups per yr per particular person.
11. The primary Starbucks in Thailand opened in 1998.
Starbucks is the most important chain of espresso outlets on the planet with branches in most nations and most capital cities around the globe. Whereas Café Amazon might have a lead on the US espresso firm in Thailand, Starbucks definitely has a presence. It opened its first Thai retailer in 1998, at Central Chidlom and now has greater than 400 retail areas throughout the nation. Starbucks Reserve Expertise at Gaysorn Plaza, Bangkok, is the third-largest Starbucks on the planet behind the Reserve Roastery in Shanghai and the lately opened Reserve Roastery in Chicago.
12. Café Amazon at the moment has 2,600 shops and stands.
Starbucks is planning on increasing and opening extra branches throughout the nation, nevertheless it has a substantial method to go if it needs to catch as much as the nation’s main chain: Café Amazon. Café Amazon has 2,600 shops throughout the nation and has expanded out into neighboring nations, they usually, too, plan to open 1000’s of latest shops between now and 2025.
13. The espresso market is anticipated to develop at greater than 10% every year for the subsequent 3 years.
With anticipated will increase within the prompt espresso market and 1000’s of latest espresso outlets anticipated to open, it’s hardly shocking that main income will increase are anticipated within the Thai espresso market. In actual fact, the market is anticipated to develop by 11.99% every year till 2025.
14. The premium espresso market is anticipated to double in measurement within the subsequent 5 years.
Though prompt espresso is standard as a result of it’s low cost, straightforward to organize, and available, premium espresso can be rising in reputation and is anticipated to proceed to take action. The entire espresso market is anticipated to double within the subsequent 5 years. The mass espresso market will cleared the path and is anticipated to develop by as a lot as thrice. The premium espresso market can be anticipated to double on this time.
15. Wawee goals to open 1,000 newly franchised shops within the subsequent 5 years.
Café Amazon is the most important chain of espresso outlets in Thailand in the intervening time, however Starbucks is anticipated to open extra branches, whereas Wawee, lately bought by billionaire Charoen Sirivadhanabhakdi, will even open round 1,000 franchised shops throughout the nation, whereas different espresso store chains are anticipated to open roughly the identical quantity between them.
Often Requested Questions About Espresso Consumption Statistics in Thailand
What Is Black Ivory Espresso?
Black Ivory Espresso is taken into account the world’s rarest espresso and, because of this, can be one in every of its costliest. It prices roughly $500 per pound and is bought primarily in five-star inns, though it’s out there on the corporate’s web site. Simply 215 kilograms of the espresso can be produced in 2022 and it’s particularly identified as a result of it’s “refined” by elephants, successfully which means that the beans are eaten by elephants after which retrieved from their waste. It’s mentioned to have flavors of chocolate, malt, spice, and grass, and it has gained appreciable rave evaluations for its style. (BlackIvoryCoffee)
Does Thailand Develop Its Personal Espresso?
Thailand is within the prime 20–30 coffee-growing nations on the planet, though it solely produces lower than 1% of the world’s espresso, and its espresso manufacturing charges are up and down. In 2019, it produced simply over 26,000 tons, however in 2020 it solely produced 22,500 tons. (Knoema)
How Widespread Is Espresso in Thailand?
Though not as standard as tea, espresso is a very fashionable sizzling beverage in Thailand, and its reputation is rising. The typical Thai particular person consumes the equal of 300 cups of espresso per day on the present charges. (BangkokPost)
Who Introduced Espresso to Thailand?
French espresso farmers first introduced espresso to Thailand through Burma within the 17th and 18th centuries. It wasn’t till the 20th Century when the then king of Thailand demanded that Opium crops within the North get replaced by agricultural crops that Thailand was capable of begin rising the extra commercially fascinating and worthwhile Arabica beans, relatively than the Robusta that had been grown within the South till that interval. (TheAkyra)
Espresso consumption in Thailand is on the rise, with 15% extra of it being drunk yearly. Nevertheless, it does nonetheless stay much less standard than tea, which is most well-liked due to its sturdy hyperlinks to the Buddhist lifestyle. Nevertheless, development is anticipated to proceed, each for fast espresso and premium espresso in addition to within the quantity and income of espresso outlets.
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