Snoop Dogg is releasing a brand new bubbly with a style as clean because the West Coast rapper’s bars. The primary glowing wine within the model 19 Crime’s lineup, Snoop Cali Gold is now obtainable on-line and at retailers.
A luxe, matte black bottle with gold detailing wraps up the brand new American sparkler, full with Snoop’s signature close to the cork. The packaging additionally consists of “the primary rapping wine label,” in accordance with a Sept. 15 press launch. When scanned, a QR code on the bottle performs “Who Am I (What’s My Identify)?” from Snoop’s traditional discography in an augmented actuality expertise.
The rapper says that the bottle of bubbly is finest loved at social gatherings or on an evening out.
“We wished one thing cool with that O.G. social gathering vibe and I’m hyped so as to add Snoop Cali Gold to my 19 Crimes assortment,” Snoop Dogg states within the launch. “This glowing wine has a enjoyable, recent really feel to it that individuals will take pleasure in. Let’s get it poppin’ with Snoop Cali Gold!”
The brand new label joins two different 19 Crimes wines made in partnership with Snoop Dogg: a pink mix named Snoop Cali Purple, and Cali Rose. Each choices loved success, as Snoop Cali Purple Mix is the highest promoting wine in IRI’S New Product Pacesetter historical past, in accordance with the discharge.
“We couldn’t be extra ecstatic for Snoop Cali Gold. That is an particularly celebratory launch, arriving on the heels of an extremely profitable yr for 19 Crimes,” 19 Crimes international vice chairman John Wardley states within the launch. “It has been a pleasure to work with Eavesdrop on this new wine and welcome the primary glowing to his current Cali lineup.”
Snoop Cali Gold is already offered out on-line however might be discovered at retailers for a advised retail value of $17.99 per 750-milliliter bottle.
Step apart, gin and juice. We’ll be popping bubbly whereas queuing up old style Snoop Dogg tunes till additional discover.