The Positive Spirits Emporium will showcase the breadth of the Bacardi portfolio and goals to attach with the rising reputation of at-home cocktail-making in China.
The location, Within the newly opened world’s largest duty-free procuring advanced, will play host to common cocktail-making demonstrations.
“This premium location, devoted to Bacardi, unlocks an entire new stage of purchaser engagement and discovery,” stated Bacardi International Journey Retail regional director Asia Pacific, Gaurav Joshi.
“It permits us to dial up innovation by way of digital and bodily touchpoints, placing pleasure, training and leisure on the coronary heart of how we make them discover and uncover the flexibility of our manufacturers on a brand new platform with an evolving seasonal calendar of name activations and personalised reward alternatives.”
