Monday, September 26, 2022
HomeCoffeeBorn From Outdated California, Ascend Espresso Roasters Lifts Off in San MarcosDaily...

Born From Outdated California, Ascend Espresso Roasters Lifts Off in San MarcosDaily Espresso Information by Roast Journal


Ascend Coffee Roasters Erin Nenow

Ascend Espresso Roasters founder Erin Nenow on the California Roasting Collective in San Marcos, California. All pictures courtesy of Ascend Espresso Roasters.

From the management of an iconic cafe known as Outdated California Espresso Home (a.ok.a. Outdated Cal Espresso), a brand new roasting firm known as Ascend Espresso Roasters has taken flight within the foothills of northern San Diego County. 

Erin Nenow is piloting the brand new roasting enterprise in San Marcos, which entails a set of shared industrial roasting machines on the close by California Roasting Collective.

Ascend Coffee Roasters San Franciscan

In its sourcing operations Nenow says the model strives to give attention to espresso high quality, but in addition on supporting progressive coffee-producing cooperatives which might be dedicated to the financial and social betterment of huge teams of small-scale espresso farmers. 

“Everyone knows that farming is laborious and demanding, and in a few of these international locations farmers get the quick finish of the stick,” Nenow advised DCN. “The co-ops are superb as a result of they assist whole villages and hundreds of farmers with our purchases. Some are tremendous ahead occupied with offering administration and management roles for girls, as properly.”

Whereas at the moment partaking in direct-to-consumer on-line gross sales, subscriptions and wholesale roasting, the roasting enterprise initially lifted its wheels inside Outdated Cal, the place patrons’ collective tastes have been established over the course of a long time. 

The San Marcos store first opened in 1990 as Mocha Market. It grew to become Outdated California in January 2011 when it was bought by Craig and Giovanna Garcia, who employed Erin Nenow as a barista one month later.

Nenow ascended in rank and accountability earlier than finally shopping for a stake within the cafe enterprise in 2017 and main operations. As a roaster, her profiles had been initially geared toward familiarity amongst present clients, though some lighter-roasted and fruit-forward choices have begun to seek out favor, as properly. 

Ascend Coffee Roasters bags

“Our home espresso has at all times been a Costa Rican single-origin, so I didn’t need to stray away from that,” mentioned Nenow. “I additionally stored our espresso conventional and on the darkish aspect of the spectrum. I didn’t need to confuse our buyer base. However I’ve additionally had the pleasure of introducing new choices to our clients by this enterprise.”

The identical might be mentioned for the espresso home, which Nenow has put her personal stamp on since taking on. Whereas sustaining the inside coziness, the sense of native historical past and an accommodating stay-all-day vibe, Nenow has additionally launched a smartphone app for loyalty applications and ordering forward.

Ascend Coffee Roasters tryer

“A part of Outdated Cal Espresso’s attraction is its legacy, so we additionally need to persist with our personal type and the Outdated California vibe. The angle of the workers, being welcoming and of service, is the bones of the enterprise,” mentioned Nenow. “We’re a hangout espresso store. However we additionally need to be speedy for folks on the go. There isn’t any motive why you may’t get prime quality natural espresso, roasted and extracted to perfection, and get the place you’re going on time.”


Serving Ascend Espresso Roasters, Outdated Cal Espresso is positioned at 1080 W San Marcos Blvd #176 in San Marcos, California. Inform DCN’s editors about your new espresso store or roastery right here

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments