Wilderness Path Distillery, positioned in Danville, Kentucky, USA, was launched in 2012 as a ‘premium craft distillery’ with a deal with making top quality bourbon and rye whiskey.
Shane Baker and Dr. Pat Heist, co-founders of Wilderness Path Distillery stated: “Premium bourbon and rye whiskies and state-of-the artwork manufacturing amenities coupled with worldwide distribution, first-class advertising and marketing and experience throughout a number of spirit classes present the right basis for the continued success of the Wilderness Path model and guarantee it is going to be loved all over the world for years to come back. It is a win-win state of affairs for each events and we’re very happy with this partnership and what we are able to obtain along with our shared imaginative and prescient.”
Campari Group’s bourbon journey began in 2009 with the acquisition of the Wild Turkey model and distillery. Since then, Campari Group has centered on the premiumisation journey of the Wild Turkey franchise.
In 2017 Campari Group additionally launched its Whisky Barons Assortment, together with Outdated Ripy, Bond&Lillard and William Butler Saffell. This 12 months, it acquired an preliminary minority curiosity with path to regulate in Howler Head Kentucky straight bourbon whiskey, along with unique world distribution rights.
Bob Kunze-Concewitz, CEO of Campari Group, stated: ‘By including the fast-growing Wilderness Path model we additional increase and premiumise our bourbon providing, priming it to change into Campari Group’s second main leg after the aperitif portfolio. As well as, we now have the chance to considerably increase our manufacturing capability and ageing stock to fulfill the long run development of our premium bourbons, such because the excessive potential Whiskey Barons vary, presently capped as a consequence of capability constraints.”
Leveraging the operational infrastructure, the founders launched two premium proprietary Wilderness Path expressions in 2018: Wilderness Path Bourbon and Wilderness Path Rye Whiskey. The portfolio has been additional premiumised with the introduction of the high-end silver label six 12 months and eight 12 months bourbon line.