Diageo not too long ago debuted the brand new customer expertise at its Caol Ila Distillery on the Isle of Islay, this after a multi-million pound transformation.
It took 4 years, and now the brand new customer expertise is the seventh of Diageo’s whisky model properties to seek out new life as a part of the corporate’s £185-million funding in whisky tourism.
An announcement from Diageo famous that this additionally completes the transformation of the 4 distilleries, Glenkinchie, Cardhu, Caol Ila and Clynelish, acknowledged as key components within the Johnnie Walker mix.
Caol Ila’s new expertise boasts panoramic views of the neighboring island of Jura, a contemporary retail area, a bar with ground to ceiling home windows, and immersive storytelling rooms that carry to life Caol Ila’s historical past. Together with Diageo’s different 13 customer experiences in Scotland, Caol Ila holds a Inexperienced Tourism Gold Award … the best sustainability accolade for a customer attraction.
Caol Ila means Sound of Islay in Gaelic, and Diageo celebrated the historic connection and the brand new expertise’s grand opening with a efficiency from Scottish musician Fergus McCreadie, a specifically created piece of Gaelic music carried out in entrance of the distillery’s panoramic views.
“Caol Ila is the final of our reimagined model properties to be unveiled and it’s really one thing particular,” mentioned Barbara Smith, managing director of Diageo’s Scotland model properties. “Islay is thought around the globe for its whisky and we’ve ensured that our customer expertise not solely tells the story of the Caol Ila model but in addition the key position whisky performs within the island’s historical past.”
She mentioned the brand new constructing will provide one thing new and distinctive to guests and to locals who will have the ability to come for social events or to only benefit from the unimaginable views.
“We stay up for welcoming folks from close to and much now that our doorways are formally open,” Smith added.