Monday, November 28, 2022
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Diageo, The Vita Coco Firm Launch Captain Morgan RTD

Diageo and The Vita Coco Firm, recognized for their lineup of purposeful drinks, have introduced their collaboration on a line of canned cocktails that mix Captain Morgan rum with Vita Coco coconut water.

“Cocktail drinkers are in search of handy methods to get pleasure from top quality traditional tropical drinks, particularly rum-based ones,” says Debra Crew, president, Diageo North America. “As we proceed increasing our ready-to-drink portfolio, we think about methods to raise the class, and it simply made sense to marry collectively two premium manufacturers which might be liked by shoppers all over the world.”

Referred to as Vita Coco Spiked with Captain Morgan, this new spirits-based line launches in three choices:

  • Piña Colada — Flavors of pineapple, coconut and darkish rum notes
  • Strawberry Daiquiri — Flavors of strawberries, lime and fruity rum notes
  • Lime Mojito — Flavors of muddled backyard mint, lime, and a contact of straightforward syrup

“Customers in tropical areas have been having fun with coconut water as a great-tasting, high-quality mixer of their cocktails for generations,” says Mike Kirban, govt chairman and cofounder, The Vita Coco Firm. “Now that coconut water is changing into a family staple throughout america, we wished to make making a scrumptious cocktail just a few steps simpler. We’re so excited to companion with Diageo to supply some nice, ready-to-drink choices that includes the perfect of each worlds: Vita Coco and Captain Morgan.”

Vita Coco Spiked with Captain Morgan cocktails are 5% ABV. Offered in 12-oz. cans, the prompt retail worth is $14.99 per 4-pack.The road is anticipated to hit cabinets nationally in early 2023. All cans of Vita Coco Spiked with Captain Morgan will function symbols clarifying that they’re meant for LDA shoppers. Diageo will produce, distribute and market Vita Coco Spiked with Captain Morgan merchandise.



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