Ah sure, the espresso bag, arguably one of the necessary enterprise provides in all of espresso, maybe second solely to the espresso cup itself. The espresso bag will not be solely a automobile for entire bean gross sales but it surely typically a buyer’s introduction right into a roasting firm and its model ethos and id. Typically fashionable—we’ve received a complete characteristic sequence on their design right here at Sprudge—the espresso bag is a necessity of espresso commerce, if not a bit wasteful. Although many luggage have lately been manufactured from recyclable materials, typically even compostable, they nonetheless depend on prospects to get rid of them correctly (and municipalities having applicable waste administration assets to deal with them). However with Póca, reusability in espresso packaging is simpler than ever.
Introduced final week on 3FE founder Colin Harmon’s Instagram, the concept for Póca luggage got here from the proliferation and large-scale acceptance of reusable espresso cups, KeepCup particularly. It’s, based on Harmon, a continuation of a lot of the sustainability initiatives on the Dublin cafe, particularly a reduction program the place prospects obtain 10% off the acquisition of roasted espresso gross sales once they herald their very own receptacle. Now with Póca, there may be an merchandise constructed to function.
Product of 100% food-safe silicone and aluminum, Póca is compact, washable, and able to reuse any time you have to re-up in your espresso. The aluminum clip slides onto the bag, holding it air-tight, whereas additionally working as a one-way valve of kinds; Harmon notes prospects can nonetheless partake within the time-honored entire bean espresso shopping for ritual of giving the bag just a little squeeze to get a whiff of the espresso inside.
Presently retailing on 3FE’s web site for €20 ($21 USD), Póca luggage are available in three shade choices—blue, white, and orange—that may be combine and matched with three totally different aluminum seal choices—silver, blue, and orange. And 3FE will proceed to supply a ten% low cost on espresso beans gross sales to anybody who makes use of Póca.
It’s an thrilling growth, with the potential for even bigger sustainability initiatives. With sufficient buy-in, cafes might use Póca to implement a bag model of a reusable cup swap program much like the one seen at Prufrock Espresso in London. Is that this the start of the tip of the period of single-use gadgets within the retail cafe setting? Maybe. We’ll have to attend and see, however the framework for the shift away from disposables is coming extra clearly into focus.
All photos through 3FE