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Espresso Elements Companions with Japan’s Kalita to Launch Kalita USADaily Espresso Information by Roast Journal

Kalita Wave Dripper 185-195 (1)

A Kalita Wave brewer and server. All photos courtesy of Kalita USA.

Japanese guide pourover tools maker Kalita has reestablished an official United States outpost with the launch of Kalita USA. The brand new model comes by means of a partnership with Washington State-based espresso tools firm Espresso Elements.

Espresso Elements has been distributing Kalita guide brewers and equipment within the U.S. since not less than 2016. The Japanese model is maybe most acknowledged for its Kalita Wave guide brewer, usually seen in chrome steel with ribbed partitions, three holes on its flat backside and Kalita’s fluted paper filters.

Kalita Wave 185 Wave SS-113 (1)

A earlier Kalita-USA department of the corporate operated by San Francisco-based Wrecking Ball Espresso Roasters ceased operations in 2019.

For Espresso Elements, primarily based within the Olympia suburb of Lacey, the partnership is the third of its sort in as a few years. In 2020, the corporate launched Ascaso-USA in partnership with Spanish espresso machine maker Ascaso. Final 12 months, it partnered with Italian tools maker Fiorenzato to kind Fiorenzato-USA.

Every of these manufacturers now has its personal U.S. web site and on-line retailer separate from the Espresso components web site. 

Espresso Elements Advertising and marketing Supervisor Kevin Casteel informed DCN that the corporate has sought out distribution partnerships for manufacturers it feels can stand on their very own whereas catering to particular audiences within the espresso tools market. 

Mentioned Casteel, “By establishing a USA model, we’re capable of present a greater on-line expertise, tailor content material for particular audiences, and set up a deeper belief than if we solely carried merchandise by means of Espresso Elements.”

Based in Tokyo in 1958, Kalita has grown to prominence within the guide brewing, each for residence customers and for espresso purveyors with “guide brew bars” or “sluggish bars.” Along with its signature Wave brewers, the model provides a V-shaped brewer alongside quite a few filters, servers, kettles and brewing kits.

Kalita server vessel

Espresso Elements plans to function a Kalita USA sales space on the Specialty Espresso Expo, going down April 21-23 in Portland, Oregon. 

“We launched Kalita USA as a result of we consider within the product and the continued innovation that Kalita brings to the espresso business,” Espresso Elements mentioned in an organization announcement this week. “We’re thrilled to proceed bringing the very best high quality pour-over tools to espresso fanatics and professionals throughout the nation.”

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