We’ve bought a brand new collection of our very personal indie whiskies and so Ben Ellefsen, founder and managing director of Atom Labs, is right here to run you thru the vary.
Properly. That escalated shortly.
So a few weeks in the past on 1 August, we dropped a collection of 23 independently-bottled whiskies, with a cheeky follow-up of one other two a number of days later. As of now, we’ve absolutely offered out of 10 of these traces, and the remaining are depleting quickly. That is all a roundabout approach of lastly asserting that sure, Grasp of Malt indie bottlings is again in spectacular trend, and sure, they’re right here to remain.
We have now a protracted and proud heritage of delivering distinctive whiskies at nice costs, and this collection of releases is reflective of our return to these roots. The presentation is even a lovingly-executed replace of the labels that final rolled off our manufacturing line nearly precisely a decade in the past.
For the preliminary set of releases, we ran the complete gamut between extraordinarily outdated and uncommon releases corresponding to 24-year-old heavily-sherried Ardbeg and 36-year-old Tomatin, distinctive high quality on a regular basis drinkers for beneath £100 corresponding to a 32-year-old Blended Whisky, or a 19-year-old Teaspooned Secret Speyside Malt, and exceptionally well-priced malts focusing closely on delivering what we consider to be a number of the best-value whiskies in the marketplace in the present day.
This latter choice is one which we’re actually obsessed with. Single cask whiskies at full cask power, with no added caramel or chill-filtration, are a factor of uncommon magnificence, and we’ve labored exhausting to ship an awesome collection of these for beneath £50.
MoM exclusives whiskies are again!
11-year-old Benrinnes completed in contemporary oloroso sherry casks with loads of oomph and wealthy warming dried fruit notes for £49.95
12-year-old Aultmore from a nonetheless very lively refill sherry butt, additionally £49.95
16-year-old Glen Elgin with a great lick of sherry ending. You guessed it – £49.95.
11-year-old meaty and wealthy Dailuaine for..? Nope. Lower than that. £39.95.
We had been additionally impressed-enough with the clear and trustworthy character delivered by a 6-year-old Speyside we tried, to deliver it to you at a barely plausible £19.95 (at an ABV we felt extra in line with its youth and enthusiasm, however nonetheless with out caramel or chill-filtration as a result of we’re all grownups, eh?)
We additionally introduced you a few non-whisky treats within the preliminary providing – a 23-year-old Caroni rum (from a legendary closed distillery), and a spectacular cask-aged gin aged in a contemporary ex-bourbon cask that we’ve been sitting on for over 4 years (and at solely £24.95 as well)!
A return to kind
So. This return to kind is all properly and good, however the place are we going to go from right here?
Briefly? Extra, sooner, larger runs, extra depth, and different spirit classes.
We’ve confirmed that you simply of us are very all in favour of what we’ve bought to supply, and the excellent news is that we’ve a frankly embarrassingly massive cache of casks with which to spoil you over the approaching months. The truth that the proof of idea alone consisted of a collection of 25 releases ought to provide you with a sign of what’s coming down the road.
As ever although, we need to know what you need. Please tell us what’s necessary to you – if there are any spirit classes specifically that you simply’d like us to discover – and, crucially, whether or not you assume we’re delivering on the worth entrance.
There may be one crucial approach you’ll be able to assist us that can assist you – that’s the ‘notify when in inventory’ button:
Assist us, allow you to
If you happen to discover that one of many preliminary releases has offered out, and you actually want it hadn’t, simply click on this button, bang your e mail tackle in, and two issues will occur:
- We are going to notify you if we get extra inventory of this, or a really comparable whisky.
- We are going to get a load of actually essential suggestions as to which traces we haven’t gone deep sufficient on.
The second of those factors is tremendous necessary as there’s at all times a fragile balancing act on how a lot inventory to bottle, and if we’re undercooking issues massively, we have to know.
Oh, and watch this area rigorously as a result of there are various, many extra releases arising simply as quickly as we are able to get them packaged up, you fortunate, fortunate sausages.
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