The U.S. beer business achieved quantity consumption development of 0.7% in 2021 to 2.85 billion 2.25-gallon circumstances, based on the 2022 Beer Handbook.
This constructive shift might be primarily attributed to the expansion inside the flavored malt drinks, imports and craft classes, as all different beer segments posted losses.
Though the onerous seltzers sub-segment inside FMBs skilled a major deceleration versus the meteoric rise of the previous few years, the general class did have manufacturers that continued to drive development.
Through the previous 10 years, quantity consumption inside the beer business has declined. The beer class stays in a precarious place. Maybe extra so than some other class, it has been modified by Covid-19. Massive manufacturers have been shrinking for years. Earlier than the pandemic, craft loved fast development, fueled by shopper experimentation and reliant on taprooms and the on-premise.
Then Covid closed the on-premise dealing a blow to craft, and different beer segments as properly, that it’s nonetheless attempting to recuperate from. Shopper preferences have modified and have to this point not reverted to pre-Covid.
Whole home beer ended 2021 at 2.32 billion 2.25-gallon circumstances, which accounted for an 81.3% share of the general class, a lower from 2020. Progress ranges inside FMBs and craft weren’t capable of offset the decline of different home beer classes.
Craft beer was on the verge of decline previous to the pandemic. Since 2014, the class was steadily rising, however the fee of development was declining yr after yr. The pandemic accelerated this anticipated contraction interval. Craft beer bounced again in 2021 with 4.5% development, which places the class close to 2018 ranges of consumption and the third-largest beer class.
The mature beer business has remained comparatively flat since 2014. Nonetheless, the current recognition of malt drinks, particularly onerous seltzers, continues to be a driver of latest development. The FMB/Onerous Seltzer class was up 11.3% in 2021 and continues to take market share from different classes of beer. In 2021, the section took extra market share than some other class at +1.2% and now controls 12.0% of the overall beer class.
Imported beers skilled a 6.3% improve in development, and have been the second fastest-growing beer class of 2021 and considered one of two beer classes to realize quantity development over 5%. That efficiency was good for an 18.7% market share of the general beer market in 2021 and is a acquire of 1-share level versus 2020, maintaining imports in second place behind market chief mild beer.