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HomePizzaHow company, household help assist one Little Caesars franchisee succeed| Franchise Focus

How company, household help assist one Little Caesars franchisee succeed| Franchise Focus


Brent Armstrong did not begin his profession in pizza realizing he needed to personal a pizzeria. With the help of his household and Little Caesars’ company group, he now owns two franchises.

Brent Armstrong, middle, and his household run two Little Caesars franchises within the Detroit space. Supplied.

For a lot of within the restaurant trade, proudly owning their very own restaurant is the tip aim. Such was not the case for Brent Armstrong, who started his profession at Little Caesars Pizza in 1985, the summer season after his junior yr in highschool. He was simply seeking to earn some extra cash to pay for his senior yr actions.

After highschool, his brother really useful transferring up the ladder at Little Caesars, a profession transfer Armstrong hadn’t thought-about however “I used to be taken by those who utilized themselves and labored exhausting,” he mentioned. “They received recognition.”

Brent Armstrong packing containers a pizza in his Detroit, Michigan Little Caesars franchise.

Eating places, he believed, could not pay the payments, might they? Armstrong was eager to seek out out. He attended a managers’ assembly, and commenced to contemplate his subsequent transfer. Armstrong finally labored his approach up from crew member to assistant supervisor, to co-manager to retailer supervisor, coaching supervisor, space supervisor and, lastly, director of operations.

“Below the Little Caesars umbrella, I’ve just about completed every part,” Armstrong mentioned.

Now, he is the proprietor of a Little Caesars franchise in Detroit, Michigan. In 2009, Armstrong earned his first retailer whereas nonetheless working for company. In 2016, he opened his second retailer in Highland Park, a metropolis adjoining to Detroit, and he turned a full-time franchisee. He at present employs about 65 individuals.

Armstrong was born in Detroit and mentioned he loves his neighborhood. Earlier than he franchised, two of his 5 youngsters have been already working at Little Caesars. “I do not know the place you will finish, however you will all begin at Little Caesars,” Armstrong instructed his children. When he franchised in 2009, his total household began to work for the corporate.

Armstrong mentioned he knew he was able to go from one retailer to 2 as a result of he had an important help forged with Little Caesars and thru the plethora of data he’d obtained “working and rising inside Little Caesars from being 16, 17 years outdated. The expansion half wasn’t even a thought for me. It was identical to give me the ball and I am going to rating.”

Opening his second retailer got here simple thanks partially to Armstrong’s 5 youngsters and his spouse, Rochelle.

“If push involves shove, I’ve a complete crew who lives in my family,” Armstrong mentioned. “I’ve a complete group of staff if that wanted to be the case.”

Armstrong mentioned he additionally had quite a lot of help from the neighborhood and the Little Caesars group. The underlying household neighborhood is what drew Armstrong to the model initially as a teen. It wasn’t who you knew or your background that received you a franchise. It was exhausting work, integrity and dedication to the model.

“It offers you the muse and the platform to achieve success,” Armstrong added, “and to do what you actually really feel like you possibly can obtain with out bias. And I simply discovered that to be true. I truthfully simply labored exhausting.

“I really like Little Caesars. None of my children appear like they’ve missed a meal, and I inform them that is due to Little Caesars placing the bread and butter on the desk each day.”

Picture Supplied

In the event you’ve received the center, Little Caesars has the means, Armstrong mentioned.

His greatest problem is creating a company inside a company. He desires to offer a platform for others in his neighborhood who’re identical to him who hunt down enterprise alternatives or possession. His private progress aim just isn’t extra success for himself however to assist others develop their very own companies in Detroit and obtain success, a transfer that he says just isn’t commonplace in his neighborhood. “I’ve to proceed to make that platform attainable for another person,” Armstrong mentioned. “I try to attain that day by day.”

When requested why he did not open his personal pizzeria after gaining a lot real-world information, Armstrong mentioned being a franchisee affords him networking that is unparalleled. Everybody in Detroit is aware of Little Caesars and the Illitch Basis (house owners of the Little Caesars model). That is very true with the addition of Little Caesars Area, residence of the NHL’s Detroit Purple Wings and the NBA’s Detroit Pistons.

“The entire model is simply optimistic and the help you get from the house workplace – you go into nothing blind,” Armstrong mentioned.

Little Caesars Pizza, a carryout and supply idea, was already nicely located within the trade when the pandemic hit, so Armstrong’s gross sales doubled. Folks started to suppose in a different way about working, and dealing for one’s self turned extra enticing.

In contrast to different companies that misplaced staff, Armstrong’s shops stayed well-staffed, a testomony to the dedication of household and the group members. Nobody was making use of for positions, however he did not lose anybody both.

With gross sales rising, Armstrong mentioned he and his household needed to “get within the trenches, elbow to elbow with all our staff and help them, and actually allow them to see that it is a household. When issues are going tough, no matter how tough it’s, I am standing proper right here with you, toe to toe, elbow to elbow. So no matter you undergo, I am going by way of it with you. And that actually helped me by way of the pandemic.”

Most of his 5 youngsters in addition to a grandson nonetheless work for Armstrong, many as assistant managers or retailer managers. He has help on the company degree and at residence, a reality for which he is grateful. Seeing the expansion in individuals is Armstrong’s greatest reward.

“The private reference to clients is exhilarating as a result of it is simply so fingers on,” Armstrong mentioned. “I get quite a lot of acknowledgements only for being black owned. Folks will say ‘to be blacked owned, you guys are doing a extremely, actually good job within the neighborhoods. Understanding you are appreciated and that you just respect your individuals — it goes forwards and backwards.”

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