After launching with Davos Manufacturers within the US 4 years in the past, the Japanese model has skilled important development and this new settlement will increase Iichiko’s availability throughout the US.
Iichiko is Japan’s main producer of barley shochu and is headquartered in Oita Prefecture on Japan’s Kyushu Island. The model produces a variety of blended shochus advert along with Shaw-Ross, Iichiko will work to proceed spreading shochu all through the US market.
“Since its inception in 1958, iichiko has developed an extremely loyal following within the shochu class,” mentioned Masahiko Shimoda, president of Sanwa Shurui, Iichiko’s guardian compay. “With Shaw-Ross’ experience and intensive community, we’re assured we will proceed to drive important development not just for Iichiko as a model, however for your complete class of this scrumptious and enticing Japanese spirit, within the US market particularly.”
Shaw-Ross’ Scott Jove, VP of gross sales and advertising, added: “They provide unbelievable high quality and worth and completely spherical out our Japanese portfolio, as Shaw-Ross now proudly represents the class main shochu and sake manufacturers. We look ahead to persevering with Iichiko’s development throughout the US.”