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Friday, February 3, 2023
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Johnnie Walker is giving freely 270,000 free drinks within the UK – Drinks Worldwide


Blended Scotch model Johnnie Walker has introduced a partnership with UK nightlife discovery app, DUSK, to provide away 270,000 Johnnie Walker and lemonades at collaborating venues throughout the nation.

The collaboration goals to introduce whisky to a brand new technology with DUSK giving customers one free drink a day alongside unique presents all year long.

“We’re placing to mattress this old-school notion that whisky must be drunk over a dice of ice, or straight,” chief govt and co-founder of DUSK, Sophie Abrahamovitch.

“The brand new technology of drinkers on DUSK desire a longer drink, that’s much less overpowering, however nonetheless stuffed with flavour – the Johnnie & Lemonade is the right resolution.

“All of the message testing and real-time viewers suggestions we accumulate will probably be essential as Johnnie Walker focus extra on accessible serves.”

The partnership is anticipated to drive £4 million in income for collaborating venues via a 12.5% uptick in gross sales of Johnnie Walker Black Label.

“DUSK, are the right digital companions to ask folks to do this easy serve,” mentioned Craig Watt, senior model supervisor on Johnnie Walker.

“Offering shoppers with inspiration and supporting the commerce by driving footfall and boosting income for bars up and down the nation.

“The brand new Johnnie & Lemonade serve will invite thousands and thousands extra into the scrumptious whisky class. We would like as many individuals as attainable to have the possibility to attempt the candy, spice and smoke of Johnnie Walker Black Label in an extended, refreshing-tasting drink.”

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