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Purple Manufacturers Selects Quini Wine Knowledge Answer


Self-Serve Shopper Sensory Knowledge and Analytics Platform to Help Selections

VANCOUVER, BC – October 06, 2022 – Quini® (, the chief in shopper sensory knowledge and analytics options for the wine business, welcomes Purple Manufacturers ( to its shopper roster. Purple Manufacturers brings collectively iconic wine manufacturers together with Raeburn, Avalon, 4 Vines and Scattered Peaks, in addition to main Whiskey, Gin and Vodka manufacturers.

Utilizing Quini’s sensory knowledge, Purple Manufacturers has deployed the QUINI DATA™ self-serve shopper sensory and attitudinal knowledge analytics platform to assist and inform model technique and plans.

“Shopper perception is paramount to higher understanding of market wants and course,” mentioned Kathleen Murphy, Vice President of Advertising at Purple Manufacturers. “The entry to localized shopper sensory knowledge and analytics supplies us with an actionable view in the marketplace, inexpensively and quick.”

Added Murphy: “Quini additionally supplies us with quantifiable knowledge that may be became promoting instruments.”

“The group at Quini and I are excited to work with Purple Manufacturers to advance and assist their technique and plans,” mentioned Roger Noujeim, Quini’s CEO. “By higher understanding the patron utilizing Quini sensory knowledge and Machine Studying algorithms, our purchasers are positioned to craft and market wines which have higher market potential.”

As a QUINI DATA Gold shopper, Purple Manufacturers good points year-round entry to Quini knowledge in its chosen markets.

QUINI DATA is a self-serve, proprietary wine shopper sensory knowledge and analytics platform. The system encompasses a number of dashboard clusters to assist crucial enterprise capabilities in a vineyard. These embody Advertising and Model Administration, Enterprise Intelligence, Wine Making and Innovation groups, Shopper Perception managers, Direct To Shopper (DTC) and Wine Membership groups.


Quini is the chief in real-time wine sensory knowledge and expertise options. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group consists of OKR Monetary ( and personal buyers.



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