After conquering Europe, Doppio Passo Primitivo,
the “Authentic Zin” from Puglia’s iconic Primitivo grapes, is experiencing nice traction in market check in Georgia and Colorado, marking the start of the US chapter for the model.
New York, xx September, 2022 – Rotkäppchen-Mumm – Germany’s market chief within the glowing Wine, branded Wine and Spirits sector – and Botter Mondodelvino – Italy’s largest non-public wine group when it comes to income – are thrilled to announce the 2022 launch of their joint-venture venture Doppio Passo Primitivo within the US market, after launching a profitable market check in Georgia and Colorado.
The Doppio Passo model comes with a narrative of nice success in Europe: in solely 5 years, from 2016 to 2021, the model elevated gross sales by 660%, reaching 2.6 million instances per yr. The record-breaking development demonstrates the essential function that Rotkäppchen-Mumm – whose annual income is over 1 billion Euros – has performed in creating the Primitivo class in Europe and rising the thrill surrounding Puglia’s native grape.
The launch of one of many greatest Europe’s Reds in Georgia and Colorado that started this Might, has proven very constructive responses from retailers in each markets, with ongoing packages deliberate via the top of the yr. This preliminary success has paved the best way for the growth to extra states in 2023, implementing a long-term development plan for the model.
This 100% Primitivo wine – the equal varietal of Zinfandel – comes from the luxurious countryside of the Puglia area within the South of Italy, the place the grapes discover their good habitat. It has been produced from grapes that got here from a “double harvest,” a mixture of much less ripe and extra ripe grapes picked at two totally different occasions in the course of the harvest. Gentle, full and exceptionally full-bodied, with an intriguing bouquet that reveals notes of blackberries and cherries, Doppio Passo pairs completely with on a regular basis dishes like pizza, pasta and grilled meats – bringing a lot of the Apulian custom to the desk.
“Many drinkers within the US are aware of the famend selection Zinfandel. With the launch of Doppio Passo, we need to present shoppers with a brand new different and allow them to change into aware of Primitivo grapes, discovering one of the crucial well-liked grapes within the Puglia area.Our objective is to introduce the Primitivo class to the US market and replicate the success Doppio Passo is having in Europe, the place shoppers take pleasure in its versatility and easy-drinking model.” stated Steve Economos, CEO and Proprietor of Eagle Rock Distributing Firm.
Uncover extra about Doppio Passo right here
Because it was based in 1856, the corporate has stood for a steadily rising vary of valued manufacturers and product improvements. The primary within the German glowing wine, model wine and spirits market combines a various choice from its personal manufacturing with a distribution vary of over 200 worldwide premium merchandise. As a driving power available in the market, the group depends on prime quality requirements, business experience and a focused alignment of its vary with client wants. Probably the most profitable manufacturers from Rotkäppchen-Mumm embody Rotkäppchen, Mumm, Geldermann, Ruggeri Prosecco DOCG, Doppio Passo and Echter Nordhäuser. In 2021, the corporate with its 9 areas achieved a complete turnover of 1.2 billion euros. www.rotkaeppchen-mumm.de/en/
About Botter Mondodelvino
Botter Mondodelvino is a new.co born in 2021 from the union of two of the foremost non-public corporations of Italian wine: Botter S.p.A and MGM Mondodelvino S.p.a.
Botter S.P.A. was based in 1928 by Carlo Botter in Fossalta di Piave, a small city north of Venice. The corporate has a diversified portfolio that features wines from 12 totally different Italian areas, from north to south, nonetheless and glowing. With over 110 million bottles produced in 2021, distribution in over 80 international locations, and annual income of €285 million, Botter S.P.A is among the largest wine producers and the main exporter of Italian wine. Doppio Passo is among the most profitable manufacturers born inside Botter’s portfolio. www.botter.it