https://www.highperformancecpmgate.com/hkfkrv2cv2?key=ad16c9b8e529a731c8044ce76c87152a
Friday, December 2, 2022
HomeWhiskeySeven Stills Brewery & Distillery Launches Canned Cocktails Line

Seven Stills Brewery & Distillery Launches Canned Cocktails Line


San Francisco’s Seven Stills Brewery and Distillery lately launched its first line of canned craft cocktails made out of its personal craft spirits.

The three ready-to-drink canned cocktails are a Whiskey Highball, Vodka Mule, and Margarita. They be part of spirits-based seltzer, the Vodka Seltzer with Watermelon. They’ll all be obtainable after Labor Day on the Seven Stills Brewery & Distillery, on-line at sevenstills.com, and at choose retailers.

An announcement from Seven Stills notes that the brewery and distillery constructed its model initially by specializing in the idea of distilling whiskeys from totally different types of craft beer, which led to the addition of a craft vodka, gin, and a line of craft beers.

San Francisco’s Seven Stills Brewery and Distillery lately launched its first line of canned craft cocktails made out of its personal craft spirits. (picture through Seven Stills)

The growth into canned cocktails got here because the ready-to-drink (RTD) cocktail market was the quickest rising phase in all of alcohol in 2019, and got here into the highlight when the pandemic closed bars and eating places.

The class has now grown to a forecasted $4.5 billion this 12 months and is predicted to proceed to develop yearly at 13.9% till 2032.

Seven Stills’ distillers famous that the addition of canned cocktails permits them to cross-utilize their brewing tools and fermenters to diversify product choices, permitting the crew to ramp up manufacturing to 300,000 circumstances per 12 months on-site, growing distribution six-fold and producing as much as $18 million in further income.

“Seeing canned cocktails come out of skinny air after which be dominated by large manufacturers gave me flashbacks to once I first began Seven Stills as an try and disrupt the super-traditional and rancid whiskey trade,” stated Tim Obert, CEO of Seven Stills. “We made whiskeys impressed by craft beer that includes loud inventive packaging that’s synonymous with craft beer.”

This time, he stated, they’re making an attempt to shake it up by getting into the unknown and venturing right into a “new and thrilling class” that’s dominated by large manufacturers.

“This trade is tremendous thrilling to me, and I don’t need it to get stale,” Obert stated. “I really feel there’s a danger of canned cocktails turning right into a fad if solely large manufacturers are producing them, so I’m making it my objective to carry craft and pleasure to this trade in its infancy.”

The primary 4 canned cocktails within the Seven Stills portfolio are:

  • Whiskey Highball: That includes Seven Stills’ Chocasmoke Whiskey and soda water, the Highball is designed to let the complicated nuanced flavors of the whiskey shine in a refreshing cocktail. Chocasmoke Whiskey is distilled from a chocolate oatmeal stout with a kick of peat smoked malted barley, leading to flavors of chocolate malt, roasted barley, creamy oats, and a delicate smokey end. 10% ABV.
  • Vodka Mule: Made with Seven Stills’ 100% corn, non-GMO, gluten free, seven occasions distilled California Braveness vodka, ginger, lime juice and soda water. The Mule is refreshing with a pronounced ginger chunk and a easy end. 10% ABV.
  • Margarita: Seven Stills teamed up with Mexican distillery Casa Maestri to provide a blanco tequila, blended with lime juice and orange liqueur. It’s easy, citrusy and refreshing. 12.5% ABV.
  • Watermelon Spritz: Seven Stills’ California Braveness vodka blended with soda and pure flavors with no added sugar, at 100 energy per serving. 5% ABV.

Particular person cans begin at $6 or four-packs can be found from $10.99-$12.99.

Every can’s label options customized paintings by native artist Joey Rose, who has a longstanding relationship with Seven Stills. His work might be seen on the partitions of the Brewery & Distillery in a big mural depicting the seven hills of San Francisco.

Packaging, with paintings designed by artist Jeremy Fish, displays a powerful tie to San Francisco and its pure wonders, such because the coyote on the canned cocktails, or the bison in Golden Gate park on the core line beer.



RELATED ARTICLES

1 COMMENT

Most Popular

Recent Comments