Singapore Espresso Collective: Selling Specialty-Espresso Tradition

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We study concerning the Singapore Espresso Collective’s purpose to coach and expose customers to specialty-coffee tradition.


Images courtesy of Maximillian Wee

Singapore is an island nation with a thriving espresso tradition relationship way back to the 18th century. Right this moment, there are greater than sufficient locations to get a cup of espresso on the island. 

Impressed by the worldwide specialty-coffee scene, a bunch of espresso folks determined to begin the Singapore Espresso Collective (SCC) in April 2022. This new, not-for-profit initiative is all about forming a cohesive espresso neighborhood in Singapore and showcasing the native espresso scene to the world—not simply the espresso, however everybody in it.

We chatted with founding member Maximillian Wee concerning the inspiration behind the SCC, the native espresso scene, and what the longer term holds for the collective.

The Singapore Espresso Collective is right here to boost consciousness on specialty tradition.

Representing Espresso in Singapore

Contemplating the dimensions of Singapore’s inhabitants and GDP, the nation’s espresso trade is rising quickly to meet up with worldwide markets. Nonetheless, espresso roasters are struggling; Maximillian explains that to ensure that companies to succeed, they should improve gross sales quantity by tapping into the worldwide shopper market.

“The small land mass makes for an especially saturated market,” explains Maximillian. “Due to this, companies are fighting small market share, and roasters should depend on importers (as a substitute of direct buy) for his or her inexperienced beans. In an excellent world, roasteries ought to a minimum of make an honest slice of the pie, sufficient for them to commerce instantly with their most well-liked producers.”

The Singapore Espresso Collective goals to be on the forefront in relation to representing espresso in Singapore, connecting native companies with the required contacts to increase their attain throughout a world viewers.

“On the similar time, we’re right here to behave as a platform for espresso customers, prosumers, content material creators, and trade professionals to cohabitate. Our purpose is to advertise specialty-coffee tradition in Singapore by sharing with customers concerning the ins and outs of the specialty provide chain, and inspiring open communication between espresso companies and their viewers,” Maximillian says.

An SCC cupping occasion with 2018 World Brewers Cup Champion Emi Fukahori.

Partaking the Native Espresso Neighborhood

The very first initiative by the SCC is the Espresso in Singapore Map, a cohesive effort that concerned contributions from members of the native espresso neighborhood. Maximilian explains that the challenge integrates know-how and neighborhood to create a map of favourite espresso spots in Singapore. 

“Contributors have the possibility to appoint a few of their most really helpful espresso outlets together with a brief description,“ says Maximilian. “The goal is to supply simply accessible info that will expose novice espresso drinkers and vacationers to our various espresso tradition!”

Moreover, the SCC has already began to interact its neighborhood via numerous occasions and workshops, most notably the latest public cupping with 2018 World Brewers Cup Champion Emi Fukahori, organized with the assistance of House Floor Espresso Roasters

Within the coming months, folks can anticipate extra occasions and collaborations from the SCC as they’re working with a large number of espresso companies and different non-coffee associated initiatives. “We’ll even be churning out plenty of thrilling content material produced by native espresso skills, and we’re optimistic for overwhelming anticipation from the neighborhood!” Maximilian says.

Creating Consciousness

Except for organizing occasions and performing as a platform for espresso folks, the SCC hopes to deal with the challenges that espresso professionals in Singapore face, as a result of low wages and the excessive price of residing.

The collective strives to coach customers concerning the artisanal nature of espresso and the laborious work that goes into every cup. In the end, the hope is that espresso drinkers shall be prepared to pay extra for his or her beloved beverage as a way to assist maintain espresso companies afloat.

With the motto, “for espresso folks, by folks in espresso,” the Singapore Espresso Collective  is off to a robust begin in fulfilling its imaginative and prescient of selling specialty-coffee tradition and training in Singapore. Should you’ll be touring to Singapore within the close to future, be certain to succeed in out for a trusted native’s tackle the very best espresso spots on the town.


Vasileia Fanarioti (she/her) is a contract copywriter and editor with a main focus on the espresso area of interest. She has additionally been a volunteer copywriter for the I’M NOT A BARISTA NPO, offering content material to assist educate folks about baristas and their work. You’ll be able to observe her adventures at thewanderingbean.web.

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