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HomeWineSpringboard Wine Firm Appoints Jay James Vice President/Common Supervisor

Springboard Wine Firm Appoints Jay James Vice President/Common Supervisor


Veteran Business Govt Joins Progressive California Distributor/Dealer

Petaluma, Calif. – September 14, 2022 – Springboard Wine Firm is worked up to welcome business veteran Jay James to the administration staff. Jay joins Springboard as vp and basic supervisor, working alongside house owners Sybil Ajay Sanford and Elizabeth Corsini, and at the side of Bruce King, chief monetary officer.

Jay James, Springboard Wine Firm

Jay’s in depth background in hospitality, distribution and provider relations will probably be instrumental to Springboard’s mission of retaining the wine and spirits business various, satisfying, and chock filled with humanity. House owners Sybil and Elizabeth have spent the final sixteen-plus years constructing an distinctive portfolio and staff, all in help of their prospects, and so they couldn’t be extra excited to have the energy of experience and management that Jay offers.

Elizabeth Corsini says about Jay, “It looks like an early Christmas so as to add somebody with such a excessive degree of ability, thoughtfulness and dedication to the continuously overwhelming mixture of efforts required to steer a rising distribution enterprise. We’re thrilled to deliver him to the staff.”

In 1986, James launched his profession in hospitality on the Ritz Carlton Atlanta, and moved on to roles as wine director for a number of high-profile eating places within the space earlier than migrating to distribution, dealing with key account gross sales for Atlanta Wholesale Wine starting in 1995. After incomes the rigorous Grasp Sommelier Diploma in 1997, Jay was tapped to open the Bellagio Resort in Las Vegas as director of wine in 1998. 2005 noticed him be part of the management of Southern Wine and Spirits Nevada, finally serving there as vp of effective wine. Altering gears to the vineyard section in 2013, he moved to Napa Valley and took on the function of director of gross sales for Chappellet Winery. Senior-level posts with Larkmead Winery and Joseph Phelps Vineyards adopted, previous to Jay’s appointment with Springboard.

Sybil notes, “At Springboard we always search enchancment, try to embrace the modifications that include progress, and concentrate on our final goal of attaining excellence as a distributor. We’re excited to welcome Jay to assist us accomplish these objectives.”

Schooling has remained a precedence all through Jay’s profession, from talking at high wine and meals occasions, writing for numerous nationwide publications about wine and drinks, educating and analyzing for the Courtroom of Grasp Sommeliers, to serving as Chairman of SommFoundation. Such formidable assets and expertise now come to the Springboard staff, in service of serving to them attain their objective of being the most effective gross sales power within the business.

“Springboard Wine Firm is probably probably the most revolutionary and progressive distributor I’ve encountered but,” Jay explains. “Sybil and Liz have constructed a vibrant gross sales group and a exceptional firm. It’s a privilege to hitch them and the Springboard staff of their mission.”

About Springboard Wine Firm

Based in 2006, Springboard Wine Firm is a household and women-owned enterprise, established to advertise and distribute small, choose, family-owned wineries and crafted spirits producers. Springboard is devoted to representing and distributing beverage creations from their progressive group of producers all through the California market.




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