Thanx groups with Personica to spice up rewards administration flexibility

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Thanx, a loyalty and visitor engagement platform, is partnering with advertising and analytics platform supplier Personica to offer restaurant prospects with better flexibility in managing redemption of loyalty perks.

The partnership is the newest transfer to replace the Thanx platform following the launch of a sophisticated self-service loyalty engine and non-discount reward capabilities.

Thanx restaurant companions will profit from enhanced rewards administration throughout an array of POS techniques because of Personica’s integrations with POS techniques akin to NCR Aloha, Micros, POSitouch, Brink, Upserve and Squirrel, in response to a press launch.

Eureka! Restaurant Group, a California-based multi-unit scratch burger idea, is leveraging the partnership and know-how integration.

“Eureka! is dedicated to making a one-of-a-kind eating expertise for our company. For us, meaning giving our most loyal company a straightforward approach to interact with our ‘Pals with Advantages’ loyalty program each on- and off-premise. The Thanx and Personica integration permits seamless redemptions for loyalty rewards for our in-store company. This makes it easy for our groups to ship the elevated hospitality our company count on,” Alexia Peters, Eureka! Restaurant Group’s VP of promoting, mentioned within the launch.

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