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HomeWhiskeyThat Boutique-y Whisky Firm turns 10!

That Boutique-y Whisky Firm turns 10!

Boutique-y Dave is right here to assist us mark a most momentous second (barely delayed, for apparent causes) as That Boutique-y Whisky Firm celebrates a decade within the enterprise with some superior tenth birthday releases…

That Boutique-y Whisky Firm launched on 12 September 2012 with two single malts from arguably probably the most collectible Scottish distilleries (Ardbeg and Macallan) alongside two single malts from long-closed Scottish distilleries, Caperdonich (2002) and Port Ellen (1983). Sturdy begin!

Since then, Boutique-y has at all times sought to fuse the perfect whiskies with a severe dollop of enjoyable which was a departure from practically every thing we noticed in whisky again in 2010/2011. All the pieces was so severe and earnest in whisky branding and our labels had been the primary vital departure from conference. Artist Emily Chappell has been behind each considered one of them, proper from the beginning.

For our tenth Anniversary, the whisky crew has introduced a few of our favorite distilleries again for some slightly particular releases and Emily has actually outdone herself with the label designs. 

That Boutique-y Whisky Company

The tenth birthday vary

In fact, we have now a Boutique-y Birthday Mix! Why wouldn’t we have now? It’s a ten Yr Previous Blended Scotch whisky that Sam Simmons, ‘Dr. Whisky’ has introduced collectively for elevating a toast to have a good time our first decade! We’ve bottled some marvellous malts, from labels you’ve seen earlier than and that we really feel have outlined Boutique-y’s first decade: French distillery Armorik, Germany’s Elsburn, Nantou from Taiwan, a sherried Tennessee Rye, and a really long-aged Millstone from the Netherlands.

To additional mark the event we’re introducing That Boutique-y Brandy Firm with, um, our very first Calvados, the beginning of one thing uniquely Boutique-y. However with all our world whisky choices, we haven’t forgotten about Scotch. In actual fact, we’ve actually gone for it with these 5 beauties. Emily has reinterpreted a handful of labels she’s been drawing for ten years and made a acutely aware step into a brand new decade along with her designs. We’ll hear extra on Emily later within the week, whereas Sam will give the MoM readers a wider historical past of Boutique-y too.

Oh, and allow us to not overlook Boutique-y Rum, who has chosen some cracking rums to have a good time our birthday too.  You may head over to That Boutique-y Rum Firm to search out out extra on that!

Boutique-y Birthday Blend 10 Year Old (That Boutique-y Whisky Company)

Boutique-y Birthday Mix 10 Yr Previous (That Boutique-y Whisky Firm)

We had been going for simplicity, not complexity with this mix. Two excellent casks coming collectively to current a toasting Birthday mix! A bracing mix of only one immensely characterful well-aged Islay single malt and one brilliant buttery Edinburgh grain for this Blended Scotch Whisky with misleading depth, and harmful sessionability.  

Nostril: Candy, buttery grains, and lemon lotions. Inexperienced melon, black pepper, and brine, with only a trace of seashore campfire smoke drifting by.

Palate: Wrigley’s Juicy fruit gum, ripe papaya,  lime zest, extra black pepper, and a few rye bread spiciness. A lingering light smoky end with a pinch of salt. Smashable!

Armorik - Batch 3 - 8 Year Old (That Boutique-y Whisky Company)

Armorik 8 Yr Previous (That Boutique-y Whisky Firm)

We’re heading again to France for an additional single cask from the Warenghem distillery. This 8 Yr Previous Armorik has been matured in an ex-Chouchen (mead) cask. Bottled at Pure Cask Power (NCS) 59.3% ABV we’re anticipating to get round 355 bottles from this cask.

Nostril: Wealthy caramelised orchard fruits, baking spices; nutmeg, black pepper, and a touch of cinnamon, with charred wooden, and honey sweetness. Complexe et intéressant.

Palate: Large and daring! A honeyed sweetness, balanced by wealthy oak spices. Baked apples charred oak, oiled leather-based, with hints of ginger. Lengthy spicy end. Très bien!

Elsburn - Batch 3 - 7 Year Old (That Boutique-y Whisky Company)

Elsburn 7 Yr Previous (That Boutique-y Whisky Firm)

It’s again to the very good German distillery, previously generally known as Glen Els (till the Scotch Whisky Mafiosa slapped their wrists) Elsburn. This 7 Yr Previous single malt has been matured in an ex-Rivesaltes cask. Bottled at pure cask energy (NCS) 48.7% ABV (sure – a really excessive angels’ share), we’re anticipating round 345 bottles out of this cask.

Nostril: Candy honey and roasted nuts; almonds and pistachio. It jogs my memory of pink and white, nougat. Dried fruits comply with; raisins, prunes, and dried apricot. Gorgeous!

Palate: Wealthy, and one other splendidly balanced Elsburn. Walnut oil, almond butter, and spicy wooden. Leather-based, cocoa, and loads of dried fruits. Lengthy spicy end. I really like this!

Millstone 25 Year Old (That Boutique-y Whisky Company)

Millstone 25 Yr Previous (That Boutique-y Whisky Firm)

Holy Moly Millstone! We’re HUGE followers of this distillery, and shocked that Patrick Zuidam would share this magnificent 25-year-old single malt with us. This Millstone is a real birthday deal with from The Netherlands! A 25-year-old single malt, distilled in 1996, the very begin of their whisky-making historical past. This whisky has spent its life quietly maturing in an Oloroso Hogshead, and we’ve bottled it at NCS, 46.5% ABV.

Nostril: Large, daring, and highly effective. Blackcurrants, black cherry, leather-based, figs, stewed fruits, and all method of sherried fruits. There’s a classic Port be aware to this too.

Palate: That is an exceptionally advanced whisky! The entire sherried fruits, with bitter darkish chocolate. espresso grounds, a wealthy darkish cherry liqueur. Spectacular!

Nantou 5 Year Old (That Boutique-y Whisky Company)

Nantou 5 Yr Previous (That Boutique-y Whisky Firm)

Right here’s our second launch from Taiwan’s Nantou Vineyard, and distillery. After we launched our first Nantou in our World Sequence Boutique-y whisky assortment, it disappeared in minutes! This 5 yr previous, is distilled from their peated malt (imported from Scotland, in fact) and has matured in an ex-bourbon cask. We’ve bottled this at NCS, 52% ABV, and there ought to be round 231 bottles out there.

Nostril: Candy vanilla, apricot, and ripe apple, alongside chalky grist, salty seaspray, and a few sooty peat smoke. You might be forgiven for considering this was coastal Islay

Palate: Mouth-coating, oily malt leads the way in which for a hefty hit of spice. Smouldering embers and earthy ash are lifted by a contact of seaweed and lemon zest. A protracted ashy end. It’s a cracker!

Tennessee Rye Whisky 5 Year Old (That Boutique-y Whisky Company)

Tennessee Rye Whisky 5 Yr Previous (That Boutique-y Whisky Firm)

Our fourth batch from this unnamed Tennessee distillery is a 5 Yr Previous Straight Rye Whisky, married from liquids that had spent ending intervals in ex-Oloroso casks and ex-Pedro Ximenez casks. It’s a launch of simply 230 bottles at 50% ABV (100% US Proof)

Nostril: Wealthy and fruity: Juicy melon,  papaya, over-ripe strawberries, black cherry, and plums. Hints of darkish chocolate, polished wooden, and chalk mud.

Palate: Wealthy and well-rounded on the palate. A gradual build-up of cooking spices and wealthy caramel, joined by cherry, darkish chocolate, burnt toast, and a touch of wooden char.

Calvados - Batch 1 - 21 Year Old

Calvados 21 Yr Previous (That Boutique-y Brandy Firm)

Lastly, from the whisky crew, we’d wish to take this chance to introduce you to That Boutique-y Brandy/Calvados Firm with this 21 Yr Previous Calvados. This can be a significantly intriguing Calvados from Christian Drouin. The story for this one begins on the very finish of the yr 2000, when the spirit was distilled.

Nostril: Wealthy, fruity and floral.  Delicate orchard blossom adopted by stewed apples, caramelised poached pears, raisins and Medjool dates. A posh, and divine nostril

Palate: Complicated and superbly balanced.  Notes of cinnamon baked apples and a fragile wooden spice. Waxy wooden polish, roast nuts, and raisins. Drying, waxy end. Simply lovely!

Birthday Scotch Whiskies

I discussed our Scotch Whisky Birthday Bonanza earlier. I’d wish to introduce these magnificent bottlings to you now.

We requested our artist, Emily, to interpret our typical Boutique-y labels in a ‘litho display print’ fashion for these Scotch whiskies. In the event you haven’t seen that earlier than, I urge you to take a look at her web site and try a number of the work she does outdoors of our Boutique-y World.

We’ve got saved these 5 casks of gorgeous scotch whiskies, particularly for this auspicious event, and have adorned them with gorgeous labels. Every of the labels, bringing a component from the unique labels.

Aberlour - Batch 10 - 31 Year Old (That Boutique-y Whisky Company)

Aberlour 31 Yr Previous (That Boutique-y Whisky Firm)

Our tenth launch from Speyside’s Aberlour distillery is a 31 Yr Previous, distilled in 1990, and matured in a single barrel. We’ve bottled this at cask energy (naturally). It’s the oldest Aberlour we’ve ever bottled, too!

Nostril: Recent and bursting with backyard fruits, apples, pears, plums, and a bit of peach too. Hints of barley sugar too.

Palate: Once more, contemporary and fruity with some citrus zest too. Tinned peaches,  apricot, and stewed apples. Only a trace of liquorice allsorts too. Spectacular!

Ben Nevis 25 Yr Previous (That Boutique-y Whisky Firm)

One of many few remaining actually “old-style” producers in Scotland, Ben Nevis has arguably by no means been as trendy as it’s now, with sure vintages (together with this 1996 instance) incomes cult followings.

Nostril: Overripe oranges on the flip, waxy shoe polish, and a bit of bitter apple juice too. Hints of rancio, dried fruits, and balsamic. Funky!

Palate: Large, and meaty. Balsamic glaze, dried fruits, leather-based, tobacco, barely earthy, waxy, and black pepper. Ooh soiled!! Basic ‘96 Nevis!

Blended Grain #1 - Batch 3 - 45 Year Old (That Boutique-y Whisky Company)

Blended Grain #1 45 Yr Previous (That Boutique-y Whisky Firm)

Not solely is that this a forty five Yr Previous Blended Grain whisky, nevertheless it’s a mix of simply two distilleries, each of them lengthy closed, and one of many two, solely working for a really brief interval of round 22 years earlier than it was closed.

Nostril: Mild, with vanilla, white chocolate, and a contact of coconut,. Recent sawdust, tinned peaches. Icing sugar.

Palate: Recent and fruity. Kiwis, blood oranges, and a contact of mango. Jaffa truffles, vanilla, and mushy oak tannins. Scrumptious, like solely previous grains could be!

Clynelish - Batch 11 - 25 Year Old (That Boutique-y Whisky Company)

Clynelish 25 Yr Previous (That Boutique-y Whisky Firm)

Come on now, it’s our tenth birthday, let’s pull out all of the stops! Here’s a deal with we’ve been nurturing in our warehouses for years, a birthday celebration-worthy 25 Yr Previous Clynelish (Cline-leash)

Nostril: Waxy plasticine notes instantly! Inexperienced apples and butterscotch. Salty coastal notes comply with, with hints of pineapple too.

Palate: Distinctive! Waxy pineapples and tangerines, in brine. Tart apples and a touch of walnut oil. Very elegant!

Speyside #1 - Batch 5 - 50 Year Old (That Boutique-y Whisky Company)

Speyside #1 50 Yr Previous (That Boutique-y Whisky Firm)

This Glenf…wonderful unnamed Speysider has reached the nice age of FIFTY and we simply needed to embrace it in our tenth Birthday bonanza, bafflingly nonetheless holding onto an ABV of 52.5%!

Nostril: Lush inexperienced fruits and polished hardwoods. Ripe banana, dried tropical fruit chunks, and apple crumble. A touch of sandalwood.

Palate: Wealthy and complicated. A lot of banana, custard, lemon zest, natural teas, and golden syrup, . Hints of Camphor and extra of these polish notes. Simply superb! Not the woody whisky you’d anticipate at this age.

That Boutique-y Whisky Company

Pleased Birthday to youuuu…

I believe you’ll agree, that’s a reasonably superior birthday lineup, and founder Ben Ellefsen agrees! “Initially, Boutique-y was by necessity an actual mould-breaker. Because the model grew and provide deepened although, the pressures of ‘regular’ crept in (therefore the introduction of age statements, and so forth).” he suggests. This normalisation spawned a rebirth of kinds in 2020 with the introduction of quarterly themed releases that pushed the envelope design-wise whereas drawing on a wider whisky palette than ever with actually world whiskies being sourced by Felix Pricey and Toby Cutler, and proudly put into bottle. Examples embrace the primary cask distilled at The Oxford Artisan Distillery or a 25 yr previous Millstone from Zuidam distillers, each of which ended up on TBWC bottlings over the previous yr.

“I really like the place Boutique-y is correct now,” says Ellefsen. “Lately I believe we’ve gone again to being harmful, not giving a fuck, and taking a look at world whiskies from Australia or the Nordics, and stretching what Emily can draw upon (ahem- ed) for the labels like that prepare collection (Norwest Euro Specific), Boutique-y Data, or the reimagined Scotch labels for this tenth anniversary.” 

What has at all times spoken to me as an outdoor observer (and the very kind of whisky nerd it appears Boutique-y was interesting to) is the fearlessness with out ever needing to be deliberately provocative. Ben informed me, “your complete factor began out with singularity of imaginative and prescient (uh yeah… cuz it was you, Ben!), one thing that didn’t have to be protected, it may afford to be harmful, it wasn’t our core enterprise so we may afford to push the envelope! It didn’t have to succeed, however slightly may sink or swim by itself deserves.” 

Nicely, it has succeeded. So Pleased Birthday, Boutique-y. Have enjoyable, be harmful, and should your favorite whisky at all times be the subsequent one. 


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