We’re happening a bodega run — do you want something?
New York Metropolis’s beloved, Puerto Rican- and Cuban-rooted comfort shops, in addition to the house owners who make them so profitable, are the highlight of musical artist J Balvin’s latest streetwear collaboration with Miller Lite.
Known as BodegaWear, the launch contains 10 items of beer-run-ready clothes and accessories, with all proceeds from the gathering benefiting Latino-owned companies via the Accion Alternative Fund.
Novelty ingesting equipment, resembling a navy bucket hat that doubles as a container to simply chill a six-pack, are a part of the colourful style launch. A metallic beer cooler, full with the gathering’s colourful Miller Lite emblem and smiley face artwork, can be accessible for a cool $154.
Celebrating the group impression of bodegas is the core of the BodegaWear launch. “For tens of millions of individuals, a cease on the bodega is a part of their every day routine,” J Balvin states in a press launch. “It’s an area deeply rooted in group, the place you at all times know what you’re in search of however by no means know what you’re going to get — a spot the place road model meets comfort.”
Based in 1961, The Accion Alternative fund goals to construct monetary fairness for often-marginalized enterprise house owners in the US. Its outreach contains offering sources, networking alternatives, and a way of group for BIPOC, low-income, and feminine entrepreneurs.
The BodegaWear assortment dropped on Miller Lite’s merch web site on Tuesday and is accessible on-line whereas provides final. A sweepstake additionally gives followers the chance to win gadgets from the gathering via the model’s digital Meta Life Bar.
Whereas the gathering primarily focuses on enterprise house owners, we’re at all times blissful to lift a chilly one to the much-loved bodega cats of the world, too.