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The Third Version of the Redbreast Hen Feeder Returns in a Festive Pink, Simply in Time for Christmas

The return of the unique fowl feeder bottle marks one other yr of its collaboration with BirdLife Worldwide, whose ongoing ambition is to maintain the widespread birds widespread. With greater than 13% of 11,000 completely different species threatened annually, the joint mission between BirdLife Worldwide and Redbreast goals to drive consciousness to assist preserve our backyard pals round for generations to return. This yr Redbreast Irish Whiskey is elevating its efforts with the newest version of the fowl feeder bottle, accessible each on-line and in shops throughout 12 markets together with Eire, UK, USA, Canada, Germany, Slovakia, Bulgaria, Czech Republic and World Journey Retail in a bid to lift €70,000 for BirdLife Worldwide.

Patricia Zurita, CEO, BirdLife Worldwide, commented: “We’re delighted to be partnering with Redbreast for the third yr operating and to be persevering with our joint mission in holding the robin and different feathered companions secure for future generations. The limited-edition Redbreast fowl feeder bottle is all the time a favorite amongst our supporters and certainly our feathered pals, and we’ve liked being on the inventive journey to see the event of the third version.”.

Billy Leighton, Grasp Blender at Irish Distillers commented: “It’s been a pleasure to as soon as once more work with BirdLife Worldwide on such an important trigger, through which I’ve a private curiosity! We’re excited to launch one other version of our promote out fowl feeder bottle, and this yr in an thrilling new color that we all know our whiskey drinkers will love. Not solely do the feeders look lovely, additionally they present the safety and meals that our yard guests want, particularly throughout these colder months. We sit up for seeing them showing in gardens, together with my very own, this Christmas.” 

Final yr additionally noticed the launch of the model’s very first ‘Robin Redbreast Day’, an annual international day designed to lift consciousness and donations for the widespread birds. The cash raised from each the gross sales of the restricted version and thru donation, helps all of the conservation work BirdLife Worldwide does throughout the globe. Redbreast teamed up with comedic actor Chris O’Dowd to create a tongue-in-cheek video that featured the model’s iconic mascot, Robin Redbreast, discussing what life is like as a fowl. For each view the video obtained, Redbreast donated 25 cents to BirdLife Worldwide, which mixed with a donation of gross sales from the fowl feeder bottle raised a complete of €100,000 for the charity. Keep tuned for extra thrilling content material from Robin and Chris when Robin Redbreast Day returns for its second yr this November. 


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