Monday, September 26, 2022
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There Are No Beer Advertisements on Amazon’s ‘Thursday Night time Soccer’ Stream — This is Why


Soccer video games and beer commercials appear to go hand-in-hand. Throughout each NFL recreation, followers count on no less than one Budweiser Clydesdale to gallop onto their screens.

Nevertheless, Amazon is setting a brand new precedent for weeknight kickoffs. Throughout Amazon’s first streaming of “Thursday Night time Soccer” this season, alcohol-related advertisements had been nowhere to be discovered. As highlighted in a Thursday Bloomberg article, wine, beer, and spirit manufacturers aren’t permitted to promote throughout Amazon’s programming, per the company’s sponsored advert pointers.

“Please word that this coverage doesn’t cowl alcohol content material featured in non-alcohol advertisements (for instance, a film trailer starring actors consuming alcohol). Per the Prohibited Content material coverage, advert content material should not encourage, glamorize, or depict extreme consumption of alcohol,” the model states.

That is the primary 12 months that the streaming platform will solely broadcast NFL video games each Thursday. Starting with a Sept. 15 Los Angeles Chargers vs. Kansas Metropolis Chiefs recreation, Amazon Prime is ready to broadcast 15 video games all through the NFL season. Amazon Prime members can benefit from the video games at no further price.

Whereas advertisements from alcohol manufacturers can’t be offered to Prime Video straight, there’s an opportunity that viewers would possibly nonetheless catch a peek of a brew or two. The company reserves advert slots for NFL programming, which may probably embrace beer manufacturers, in response to Bloomberg. As Anheuser-Busch InBev is the official beer sponsor of the NFL, the conglomerate’s manufacturers would possibly take pleasure in some display screen time throughout these slots.

Despite the fact that your favourite brews received’t take pleasure in Thursday display screen time, that definitely received’t cease anybody from sipping a chilly one throughout video games.

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