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WhiskyIntelligence.com » Weblog Archive » Bacardi Pronounces World Advertising Strikes


Bacardi Pronounces World Advertising Strikes

John Burke to Retire as CMO Bacardi
Ned Duggan Promoted to CMO Bacardi and Kathy Parker Expands her Portfolio

Hamilton, Bermuda, September 16, 2022 – Bacardi Restricted, the biggest privately held spirits firm on this planet, right this moment publicizes strikes inside its world advertising management. John Burke, World Chief Advertising Officer of Bacardi and President of Bacardi World Manufacturers Restricted, will retire after greater than 28 years with the corporate on the finish of 2022. Throughout his tenure, he led most of the firm’s main manufacturers, together with most lately BACARDÍ® rum, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and glowing wines, and DEWAR’S® Blended Scotch whisky.

“John is an extremely strategic marketer who has helped us reinvigorate many manufacturers and hold client on the coronary heart of every part that we do. He performed an vital position in making a disciplined advertising group centered on constructing capabilities and driving model fairness through the years,” says Mahesh Madhavan, Chief Govt Officer of Bacardi Restricted. “Beneath his management, we now have seen many magical moments for our manufacturers. He leaves us having imprinted his mark in our story – and a legacy he could be very pleased with.”

“I’m extremely grateful for the numerous alternatives I’ve been given in my lifetime at Bacardi. I’ve had the chance to work with and study from some exceptional folks, and I hope I’ve been capable of assist them in return. I’ve beloved nurturing our manufacturers to make them stronger and see them develop,” says John Burke. “I’m very pleased with what we now have achieved collectively and want Bacardi success and continued success for the longer term.”

Following John’s retirement, Ned Duggan will likely be promoted to World Chief Advertising Officer of Bacardi and President of Bacardi World Manufacturers Restricted. Since 2017, Ned has led BACARDÍ® rum, first in market execution in North America and later globally from Bermuda as SVP. Along with his continued management of BACARDÍ rum, he’ll add MARTINI®, DEWAR’S®, WILLIAM LAWSON’S®, D’USSÉ® Cognac, amongst others. Ned’s ascension is the end result of a 17-year-tenure at Bacardi that started as an Assistant Model Supervisor. His profession has spanned assignments at regional and world ranges engaged on many firm manufacturers, together with DEWAR’S®, GREY GOOSE®, BOMBAY SAPPHIRE®, OXLEY®, ST-GERMAIN®, D’USSÉ®, and others. Ned, who will relocate to London, will report back to CEO Mahesh Madhavan and joins the World Management Group (GLT).

“I’m extremely honored and humbled to imagine the position of CMO at Bacardi,” says Ned Duggan. “I’ve spent my profession at this firm, studying from the very best and I’m thrilled to enter this subsequent part of my journey working to additional develop and develop our famend portfolio.”

Kathy Parker, President & CMO of GREY GOOSE® vodka and the tequila portfolio, which incorporates PATRÓN® and CAZADORES®, will add BOMBAY SAPPHIRE® gin to her remit following John’s retirement. Kathy is a member of the corporate’s World Management Group and experiences to CEO Mahesh Madhavan.

About Bacardi Restricted
Bacardi Restricted, the biggest privately held spirits firm on this planet, produces and markets internationally acknowledged spirits and wines. The Bacardi Restricted model portfolio includes greater than 200 manufacturers and labels, together with BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and glowing wines, CAZADORES® 100% blue agave tequila, and different main and rising manufacturers together with WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Based greater than 160 years in the past in Santiago de Cuba, family-owned Bacardi Restricted at present employs greater than 8,000, operates manufacturing services in 10 international locations, and sells its manufacturers in additional than 170 international locations. Bacardi Restricted refers back to the Bacardi group of corporations, together with Bacardi Worldwide Restricted. Go to http://www.bacardilimited.com or comply with us on TwitterLinkedIn or Instagram.



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